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Social Média

Stratégie de communication

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Au cours de cette formation, les participants apprendront à créer et à gérer des profils de réseaux sociaux, à développer une stratégie de contenu efficace et à utiliser les outils d’analyse pour évaluer les performances de leurs campagnes. Ils seront également formés à l’élaboration de plans de communication et de marketing spécifiques aux réseaux sociaux, en tenant compte des particularités de chaque plateforme.

Cette formation s’adresse à tous les profils ayant des bases (utilisation basique) des plateformes de réseaux sociaux

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Objectifs

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Programme

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– Du 12/09/23 au 19/09/23 (3×0,5jrs)

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Sessions 2023

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– Du 12/09/23 au 19/09/23 (3×0,5jrs)
– Janvier 2024 : dates à définir

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Détails

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Durée

1,5 jours / 12 h

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Horaires

De 9h à 12h et de 13h à 17h 

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Lieu

Formation à distance
Possible sur site client pour les intra

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Places

Min : 3 pers
Max : 6 pers

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Tarif

À partir de 1 450€ HT

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Evaluations

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Modalités d’évaluation d’atteinte des objectifs de la formation

• QCM/Quizz
• Grille d’évaluation
• Travaux pratiques
• Tests de contrôle de connaissances et validation des acquis à chaque étape

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Suivi

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Suivi de l’exécution :

• Feuilles de présences signées des participants et du formateur par demi-journée
• Attestation de fin de formation mentionnant les objectifs, la nature et la durée de l’action et les résultats de l’évaluation des acquis de la formation.

Appréciation des résultats :

• Recueil individuel des attentes du stagiaire
• Questionnaire d’auto-évaluation des acquis en début et en fin de formation
• Évaluation continue durant la session
• Remise d’une attestation de fin de formation
• Questionnaire d’évaluation de la satisfaction en fin de formation

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Encadrement

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Modalités pédagogiques :

• Évaluation des besoins et du profil du participant
• Apport théorique et méthodologique : séquences pédagogiques regroupées en différents modules
• Contenus des programmes adaptés en fonction des besoins identifiés pendant la formation.
• Questionnaires, exercices et étude de cas
• Réflexion et échanges sur cas pratiques 
• Retours d’expériences 
• Corrections appropriées et contrôles des connaissances à chaque étape, fonction du rythme de l’apprenant mais également des exigences requises au titre de la formation souscrite.

Référent pédagogique et formateur :

Chaque formation est sous la responsabilité du directeur pédagogique de l’organisme de formation ; le bon déroulement est assuré par le formateur désigné par l’organisme de formation.

Pour les personnes en situation de handicap, nous mettrons tout en œuvre pour vous accueillir ou pour vous réorienter. Vous pouvez nous contacter au 07 61 53 65 99

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Participer à cette formation

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